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Training for Google in MN
Sorry to folks outside Minnesota. This is pretty area specific this week. Google joined the Minnesota High Tech Association earlier this month. My hope was that it meant they might start doing training...
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New Content Matters for SEO
I’ve always said that search engines look at three things: Keywords in content – do you use the search terms your potential clients use on your pages? Popularity as defined by links – do other, quality...
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Encrypted search results – Changes in Google
I’m getting a little geeky today – for folks who don’t lean as geeky, I’m going to just remind you of my favorite handcrafted online store: http://www.etsy.com/. You might want that leading up to the...
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Google Places – how people use it
I’m trying to take time to do more research and I thought I’d write up a quick synopsis of the research when it’s interesting enough to share. Today I read the following: Eye Tracking and Click Mapping...
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SEMRush & Free webinar on Facebook Pages
This week I got a chance to try out a paid service thanks to SEMRush. They track organic search engine ranking and Pay Per Click ads. http://www.semrush.com Type in a keyword phrase to find the...
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Social Media 101 Presentation
Today I was pleased to give a presentation on social media. I started with one of my favorite videos – and then the actual presentation. I was also able to sneak in an invitation to a free webinar...
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Google Insights for Search – now with forecast feature
I have to do a quick Byte of something I just found this week. I’m a fan of Google Insights for Search http://www.google.com/insights/search/. You plug in a term and they will show you the search...
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Google Authorship
Google has a newish deal that makes it easier to connect content you create with your Google+ Profile. If you have a corporate, or other more static, website this might not be a big deal for you. If...
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Encourage to happy customers to post reivews (TripAdvisor, Yelp, LinkedIn)
Did you know that 90 percent of people trust peer recommendations and only 14 percent trust advertisements? In February I have been touring Minnesota different towns to talk to people about using the...
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Promote locally online: Claim your Google Place
I just finished a big road trip – NY to MN to NY. And how did we decide where to stay, eat and visit? My smartphone! If you have a business where location matters, you want to make sure you are coming...
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